MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via satellite. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks